Levi’s — Influence & social media France
My role
Editorial strategy and French influencer network
The context
Bringing social communication back in-house, from European management to local, and giving it a credible French tone within artistic communities.
What I did
- Designed and ran the Instagram France strategy: editorial line, tone, content calendar
- Built a lifestyle influencer network: fashion journalists, DJs, photographers, artists
- Continuous product seeding programme
- Organised press trips in France and the US
- Coordination with the PR agency: casting, logistics, reporting
What came of it
- 40+ pieces of content per season
- +25% Instagram engagement on influencer-linked posts
- 50+ influencers and artists activated
- A local tone and genuine cultural relevance established for the brand in France