what I do
Websites, e-shops & acquisition
The problem I solve
A site built five years ago that nobody knows how to edit anymore? An off-the-shelf WordPress theme that takes eight loooong seconds to load? An online shop that gets visitors but doesn't convert? Or nothing at all, and a €10,000 quote from a web agency?
What I actually do
- Bespoke WordPress sites: a theme built from scratch, not a template customized
- WooCommerce shops: catalogue, payment, shipping, stock management
- Redesign, migration and technical overhaul of an existing site
- SEO audit and technical fixes
- Writing optimized product pages and landing pages
- Meta Ads and Google Ads campaigns, with conversion tracking
- CRM and email marketing strategy
- Measurement: what works, what doesn't, and what we change
The numbers
20 sites
delivered since 2017
2.5–3%
average conversion rate on the shops delivered
60+ product pages
written and SEO-optimised
150%
of target in 5 weeks on the Madame Leotard crowdfunding campaign
My track record
I design the site from your real content, not placeholder text. We look at a mockup together before the first line of code. The admin is stripped back to show only what you actually need. At handover I train you: you're independent.
If your need fits into a Shopify store or a three-page site, I'll tell you rather than sell you a development project. That's part of the job too.
