Skip to content
Half writing the recipes, half hands in the dough.

what I do

Project management & events

The problem I solve

The project exists on paper. There are twelve parties involved, three funders, a date that won't move ... and nobody whose actual job is to hold it all together.

What I actually do

  • Structuring: roadmap, leadership, business model, budget
  • Planning and steering: milestones, trade-offs, risk management
  • Coordinating everyone involved: teams, suppliers, agencies, institutions
  • Producing the project's materials and communications
  • Events: design, production, logistics, launch

My track record

More than 20 trade shows designed and led across France and Europe (Who's Next, Bread & Butter, ISPO, Outdoor, Sport Achat). More than 10 store openings supervised in three countries: NikeWomen at Citadium, the first Nike franchises in France and Milan, the H&M Haussmann flagship, the first H&M in Marseille. Traffic doubled or tripled during opening week, first-month sales 25% above forecast.

Cultural and sports events: the Black Weekend Festival in Chamonix, an urban hike at Buttes-Chaumont, press conferences for the Merrell Barefoot launch, press trips in France and the US for Levi's.

From the opening budget of a cultural venue to an annual budget of over €100M at adidas. The method is the same. What changes is what's at stake.

let’s talk

may contain traces of AI