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Half writing the recipes, half hands in the dough.

what I do

Partnerships & development

The problem I solve

Your project needs money, visibility or allies and you don't know who to approach, or with what argument. Or you have partners who don't renew.

What I actually do

  • Mapping the possible partners: companies, institutions, associations, local authorities
  • Building the partnership offer: what you bring, what you ask for, at what price
  • Proposal documents and presentation materials
  • Making contact, negotiating, framing the agreement
  • Keeping the relationship alive over time as this is where most partnerships die.

My track record

Twenty years building agreements between global brands, retailers, labels, artists and institutions. Signing is the easy part. What I'm good at is making the agreement hold once the initial enthusiasm has worn off.

A few of them: the exclusive adidas × Foot Locker activation across Europe and the US, which became an internal benchmark for brand–retailer collaborations. A$AP Rocky for the Tubular launch, the Bromance music label and Big Festival for Levi's France. colette and Pigalle for Merrell's 30th anniversary : two limited editions of 30 pairs, sold out quickly. And since 2017, cultural venues, artists and sustainable fashion brands.

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may contain traces of AI