Career

Twenty years of projects, and one break

I ran projects for Nike, Reebok, Merrell, Levi’s and adidas, between Paris, Amsterdam and Germany, managing annual budgets of up to €100M and teams spread across several countries.

In 2017, a health problem led me to reorganise my working life. I used the time to train in web development and to build an independent consulting practice, working with venues, cultural media and brands whose values I share.

Today I’m based in Marseille and involved in the life of my neighbourhood. I want to put that experience to work on projects that mean something, and on public-interest work.

My OETH status — France’s disabled-worker employment scheme — allows public-sector bodies to hire me directly on a contractual basis, outside the standard competitive examination route.

Experience

• moit-moit consulting — Independent project director · 2017 → today · Marseille
• adidas Originals — International Director, Brand Communication & Activation · 2014-2017 · Herzogenaurach, Germany
• Levi Strauss & Co — Head of Press Relations · 2013-2014 · Paris
• Mod’Spé — Lecturer, industry practitioner · 2010-2014 · Paris
• Merrell — Marketing Director, Southern Europe · 2010-2012 · Paris
• Reebok — European Project Coordination Manager · 2009-2010 · Amsterdam
• Reebok — Project & Partnership Coordination Manager · 2007-2009 · Paris
• Nike — Project Manager · 2002-2007 · Paris

Skills

Strategy & brand
Positioning and brand platform · Consumer research and personas · Market and retail segmentation · Strategic synthesis and decision support · Storytelling

Projects & organisation
International and cross-functional project coordination · Structuring and scoping · Governance and business models · Budget management (up to €100M) · Cross-functional and team management · Go-to-market

Partnerships & communication
Partnership development and negotiation · Press relations · Influencer marketing and artist relations · Media planning · Ecosystem building

Events & retail
Event design and production · Trade shows · Store openings · Visual merchandising · Retail marketing

Digital
WordPress and WooCommerce · Technical and editorial SEO · Meta Ads and Google Ads · CRM and email marketing · Analytics and conversion tracking · Web copywriting

Education

Master’s in Fashion Marketing, Mod’Spé Paris (2002) · Two-year degree in Sales & Marketing (DUT), IUT Aix-en-Provence (1999) · French Baccalauréat, science stream, Lycée Émile Zola, Aix-en-Provence (1997)

Languages

French (native) · English (fluent — TOEIC 925/990) · Spanish (professional working proficiency) · Italian and Arabic (basic)

Community involvement

MAD MARS — citizen arm of Printemps Marseillais, the city’s municipal campaign. Contributor to the BIB project.
LEVAT — member of the association working on the redevelopment of the Couvent Levat, in the Belle de Mai district.
SCO Sainte-Marguerite — running club.

A role, or an assignment?

Both — and that isn’t indecision.

I’ve been doing the same job for twenty years: getting projects over the line when several parties, a budget and a deadline are involved. At adidas with several million euros, or for a cultural venue with a few thousand. The method doesn’t change; the setting does.

Some projects need someone for the long haul, in a permanent role — and that’s what I’m looking for first today, particularly in local public service. Others need someone for a limited time on a specific problem: that’s a consulting assignment, and I keep taking those on.

Either way, what decides is the project, not the contract.