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Half writing the recipes, half hands in the dough.

Strategy and execution. Half and half.

I structure, run and grow cultural, sports and regional projects. 20 years at Nike, Reebok, adidas and Levi’s. Now an independent consultant based in Marseille.

the name

Why “moit-moit”?

In Marseille, a moit-moit is a pizza that’s half anchovy, half cheese — two things that have no business together, and that somehow make perfect sense once they are. Order one and you’re instantly a local.

It says what I do: half strategy, half execution. Plenty of consultants think without doing; plenty of contractors do without thinking. I do both.

And it says where I do it. Twenty years running projects for Nike, Reebok, adidas and Levi’s, between Paris, Amsterdam and Germany — now based in Marseille, working with the city’s cultural venues, brands and institutions.

the menu

Four ways to work with me

the proof

20 ansrunning international projects
100 M€annual budget managed at adidas
20 sitesdelivered since 2017
100 M+impressions on a single global campaign

a few projects

What I did, and the results

about

Full circle.

Born in the south of France, twenty years in Paris, one in Amsterdam, three in Bavaria. I now live in Marseille, where I’m active in local community life. That back-and-forth between the international and the very local is exactly what I bring to the projects I’m trusted with.

my career

Shall we talk?

A project, a role, a hunch to test — I’m available for any conversation.

and I reply within 48 hours!

book a table

may contain traces of AI