Nike — Retail marketing campaigns
My role
Full ownership of the retail marketing activity
The context
Turning brand campaigns into in-store selling systems, season after season, across the most visible points of sale in France.
What I did
- Sales meetings and retailer presentations
- Briefs to creative and production agencies, local and EMEA
- Custom event activations in key stores: flagships, Citadium, department stores
- Multichannel systems: windows, in-store experience, POS, print and digital
What came of it
- 20+ major stores activated per season
- +15% average sales uplift on featured products
- +25% store traffic during launch weeks