Le Matelas Niçois
My role
SEO audit, shop redesign, CRM strategy, copywriting
The context
An existing online shop with plenty of traffic but poor conversion, whose product pages were invisible on the searches that mattered.
What I did
- Technical and editorial SEO audit
- Full redesign of the shop
- Wrote and optimized the product pages
- Set up and optimized the CRM strategy
What came of it
- 60+ product pages written and optimized, improved visibility on strategic keywords
- Purchase journey rebuilt, conversion rate brought in line with sector standards (2.5–3%)