Madame Léotard
My role
Brand strategy, e-commerce site, communications plan, business development
The context
A sustainable fashion brand being built from scratch. In a market where "sustainable" has become background noise, we had to find what made this particular brand necessary and then fund its launch.
What I did
- Defined the positioning and the brand platform
- Built the website and the online shop
- Wrote the content and the product pages
- Communications plan and crowdfunding management
- Commercial support: distribution, trade shows
What came of it
- 150% of the crowdfunding target reached in 5 weeks
- Customer base doubled
- Optimized trade-show presence, generating qualified leads