Store openings
My role
Opening coordination, from the products plan to the launch week
The context
A store opening is a fixed-date project that mobilises head office, local teams, suppliers and the media. Everything has to converge on one precise morning, at ten o'clock.
What I did
- Products assortment plans with the merchandising teams
- Visual merchandising and store layout recommendations
- Launch communications strategy: local adaptation, teasing, activations
- Coordination of the full planning: before, during, after
- Integration of event, influencer, PR and local media activities
What came of it
- 10+ openings supervised across three countries
- Traffic doubled during launch week
- First-month sales 25% above forecast