Go To Market — Nike, Reebok, Merrell, adidas
My role
Planning, developpement and management of the Go-To-Market process
The context
Making sure that what the brand says globally is still true, and still understandable, in a showroom, at a trade show, or in front of a buyer. That is where most strategies get lost.
What I did
- Created the sales tools: presentations, lookbooks, POS materials, videos
- Ran the sales seminars and the key-account pitches
- Coordinated product, sales and marketing to smooth the GTM cycles
- Designed and led trade shows: Who's Next, Bread & Butter, ISPO, Outdoor, Sport Achat
- Staged the showrooms according to each brand's identity
- Collected market feedback after sell-in
What came of it
- 20+ trade shows led in France and Europe
- 50+ sell-in tools created or adapted
- Direct contribution to new wholesale account openings, fashion and sport
- A consistent brand message all the way to the point of sale